How we work
Projects
Client
Aktarr
Technologies
React
Node.js
Duration
2024-2025
About
As one of Sweden’s largest Arabic news services, Aktarr is crucial in connecting Sweden’s Arabic-speaking population – approximately 2% of the country – with their newly adopted home.
But Aktarr’s mission runs deeper than simple translation.
Misinformation can spread rapidly, and that is why they stand as a trusted bridge between cultures.
Every day, their team ensures that Arabic-speaking residents can access accurate, timely information about Swedish society, from local news to national policies that affect their daily lives.
What this means in practical terms:
-A newly arrived family can understand local school policies.
-A small business owner can stay informed about regulatory changes.
-A young professional can follow local politics.
-Active participation in Swedish society.
The business
When Aktarr approached us, they were facing several critical operational hurdles.
The
Our approach combined strategic leadership with hands-on expertise, scaling from 1 to 5 team members based on project needs.
STRUCTURE
Ramping up to 5 members during intensive development phases, then maintaining lean, focused support for ongoing operations. This flexible approach ensured efficient resource allocation while maintaining consistent delivery quality.
-1 UX/UI Designer driving user experience
-1 Full-stack team lead managing the ongoing development
-2-3 Frontend developers implementing design, technical SEO changes, and upgrading frameworks
-CTO providing technical consultation
-DevOps support for server monitoring
-Growth & Marketing advisors for SEO strategy
THE
Technical SEO
We love tackling complex technical challenges, and Aktarr’s SEO infrastructure needed precisely that.
Think of it like organizing a library where all the books are in the wrong places.
What we delivered:
-Streamlined sitemaps from thousands of errors to just hundreds
-Implemented dynamic sitemap generation (no more manual uploads!)
-Built new category and tag systems
-Fixed countless broken legacy links
New API system for content automation
Content is king, but managing it shouldn’t be a royal pain.
They had a common but crucial challenge: their content workflow was creating unnecessary friction.
Despite having an automated content collection system, their team was stuck in a manual copy-paste loop between Google Docs and their Strapi CMS.
Here’s where strategic thinking made all the difference.
Instead of accepting the status quo, we asked:
“What if we could eliminate these manual steps?”
The solution: API-Driven content flow
The Aktarr team built the automation pipeline using Playwright for web scraping, coupled with Make.com and Apify for processing to Google Docs, before feeding into their custom API that connects directly with Strapi.
We helped engineer a direct pipeline between their AI-powered content generation system and Strapi CMS.
No more Google Docs intermediaries. No more copy-paste fatigue.
The real impact:
-Editors now focus on what matters: content quality and editorial decisions
-Instant access to AI-generated content directly in their CMS
The system we built empowers Aktarr’s team to focus on what they do best: delivering quality Arabic-language news to their Swedish audience.
Updated Next.js and React versions while maintaining Arabic language support
The challenge here wasn’t just a typical framework update.
Upgrading Next.js and React for Aktarr meant carefully preserving critical Arabic language functionality – a capability that fundamentally shapes how their entire platform operates.
-We treated Arabic support not as a feature but as a core architectural consideration.
-Each component required meticulous testing to ensure right-to-left (RTL) layout integrity.
-The team had to rethink traditional component structures, as “first” elements in code render last in Arabic interfaces.
Understanding language support isn’t just a technical requirement for platforms serving Arabic-speaking communities. It’s the foundation of user trust and content accessibility.
Improved user experience
Creating a great user experience for Arabic readers meant rethinking traditional design patterns.
The goal was to make things look good while making them work intuitively.
Delivered improvements:
-Complete website redesign for desktop and mobile
-Right-to-left (RTL) design optimization
-Strategic ad placement
-Enhanced affiliate marketing flows
Optimized AdSense integration for better monetization
We tackled Aktarr’s AdSense challenges on two critical fronts. First, we brought their technical implementation up to Google’s stringent standards, ensuring compliance and reliability.
Then, we went deeper – strategically redesigning ad placements to balance user experience with revenue potential.
Working closely with our UX team, we mapped out optimal ad positions that respected user reading patterns while maximizing visibility.
Kotada Yonus
Founder & CEO at Aktarr
