Development of an E-commerce platform with different roles and the possibility to scale up.

  • Web development

About the company

Northerner, a pioneer in the e-commerce industry, has been serving customers worldwide since 1998. They have established themselves as the premier online destination for the largest selection of smokeless tobacco products.

Selling in over 100 countries and shipping from 4 different warehouses, Northerner continually strives to enhance its customers' shopping experience and expand its reach globally.

The challenges

In 2017, Northerner faced a critical challenge in their e-commerce journey when they decided to migrate from Magento 1 Enterprise to Magento 2 Commerce. The project was complex due to the following:

  • extensive database
  • 160,000 customers
  • 1,000+ products

Shipping from 4 different warehouses to over 100 countries requires the implementation of various different regulation rules.  

The migration process demanded meticulous planning and execution to ensure scalability, optimization, and a seamless transition without disrupting the customer experience.

The solution

We at ZenDev carefully analyzed Northerner's requirements and worked closely with their team to understand the intricacies of their business processes. The next step was implementing a migration plan encompassing every project aspect, including data migration, customization, and integration with third-party systems. 

We leveraged various cutting-edge technologies to accomplish Northerner's goals:

  1. Magento 2 Commerce: The latest version of Magento with a new custom theme adapted to their functionalities improved performance, scalability and elevated Northerner's sales.
  2. Custom Integrations: Integration of Northerner's e-commerce platform with external APIs for efficient data exchange and automation of emails and support services. We have implemented all necessary validations to ensure safety in different countries and regulations. This integration helped Northerner streamline operations and enhance customer satisfaction.
  3. Performance Optimization: We implemented elastic search for a fast and responsive experience. 
  4. Warehouse Integration: The connection between Northerner's multiple warehouses to their Magento 2 platform enabled centralized inventory management and efficient order fulfillment. This integration helped Northerner enhance operational efficiency and maintain accurate stock levels.
  5. SEO and marketing services: To ensure Northener's success in the DACH region, our team provided adaptation and SEO services for their German-language website. We conducted thorough keyword research and collaborated closely with Northener to understand their goals and target audience. In addition to content creation, we identified and addressed broken links on Northener's German website, which led to higher user satisfaction, prolonged website visits, and increased conversions. 

Recognizing the need for streamlined task management across the organization, we proposed and implemented Jira Service Desk (JSD) and took on the role of Product Owner, overseeing the successful integration and adoption of JSD within the company.

Implementing Jira Service Desk (JSD) enhanced productivity, reduced manual effort, and improved collaboration among their teams.

  • Northener First
  • Northener Second


Duration of the project



  • Magento 2
  • Amazon CloudFront
  • Amazon EC2
  • Amazon RDS
  • Redis

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