How we work
Projects
Client
Hidroxa
Technologies
PHP
Magento
Industry
MedTech
Duration
2016 - Ongoing
ABOUT
Hidroxa Medical is a unique Swedish company that sells iontophoresis machines to clinics and private individuals, combating the condition of excessive sweating known as hyperhidrosis. Despite the fact that 3-5 % of the world’s population suffers from this condition, there is very limited treatment for it.
The challenge
The idea for Hidroxa Medical was born in 2015, and since its start in 2017 Hidroxa Medical is the only reseller of iontophoresis machines with a base in the Nordic region. Hidroxa put a lot of effort into raising awareness of hyperhidrosis and possible treatment methods.
They want to spread knowledge to the general public as well as healthcare professionals, in order to drastically improve the life quality of individuals suffering from the condition.
Since 2025 they are also selling their iontophoresis machine in UK.
Like many other startups, Hidroxa found themselves struggling with finding the right technical solutions that will enable their e-commerce business to grow quickly and smoothly.
To become truly competitive and expand beyond the Scandinavian market, Hidroxa required an e-commerce platform that will meet their big vision.
As a young company on the market, they needed to find a partner with a deep understanding of tech in e-commerce, digital marketing and how to build a digital brand.
The solution
The setup runs as a multi-domain, multi-language store, so Hidroxa can sell across markets without spinning up separate platforms for each country.
A multi-domain, multi-language Magento 2 store. Hidroxa sells across markets without spinning up a separate platform for each country.
Multiple payment providers, VAT and tax rules per country, and several shipping carriers. Customers see the right options based on where they buy from.
Most of Hidroxa’s traffic comes through mobile. Fewer steps, faster load, fewer drop-offs at the point that matters most.
We tested Progressive Web App (PWA) early on. It didn’t deliver, so we moved the speed gains elsewhere: image optimization, caching, server-side performance, and a cleaner front-end build.
Clean URL structure across domains, proper hreflang setup, fast load times, accessibility improvements, and a content architecture search engines can crawl without friction.
We ran Hidroxa’s PPC on Facebook and Google plus their social channels. Once they secured stronger funding, they brought marketing in-house. We stayed on as the technical and e-commerce partner.
Jimmy Eriksson
Co-founder & COO at Hidroxa
In numbers
Increased number of Users
Increased total Revenue
Increased average website session duration
Watch the full story
A full-length conversation with Jimmy, Sandra, and Nikola from Hidroxa, hosted by Senad. The founding story, the international expansion, and what working with Zendev has looked like across eight years.
