How we work
Projects
Client
Magnetlabbet
Technologies
PHP
Industry
MedTech
Duration
2022 -
About the company
Magnetlabbet is a Swedish MRI clinic offering magnetic camera examinations to individuals and businesses with fast, accurate diagnostics using modern medical equipment.
The challenge
On the business side, their Google Ads weren’t delivering and they had no SEO strategy in place. They were spending money without results and missing organic traffic they should have been capturing.
On the technical side, their website had been hardcoded by a previous development partner. Adding a text section meant calling a developer. That drove up maintenance costs and slowed everything down. Their checkout also needed work, it wasn’t built to convert.
The solution
We integrated Klarna checkout and BankID into the website. For a healthcare provider in Sweden, BankID isn’t optional. It’s a legal requirement for electronic identification. Getting this right was the foundation everything else built on.
We migrated the hardcoded parts of the website to a drag-and-drop builder. The Magnetlabbet team can now update content, build pages, and publish without touching a developer. Faster output, lower costs.
We rebuilt their paid search strategy from the ground up. The results speak for themselves.
We built the SEO foundation, keyword research and content guidelines, and set them up on Robinize, ZenDev’s own SEO content optimization tool, for ongoing content creation.
Zoubir Bachir Aouad
Manager
THE
increase in organic website visitors
increase in paid conversion rate
increase in organic conversion rate
