How we work
Projects
Client
Greenfee365
Technologies
Node.js
JavaScript
React
Industry
Ecommerce
Duration
2021 - ongoing
ABOUT
Greenfee365 is a SaaS platform for golfers and golf clubs. Golfers get optimized prices and benefits when booking tee times. Golf clubs get automated bookings. It integrates with multiple third-party systems to make both sides work.
The challenge
Greenfee365 came to us for SEO. The more we looked, the more we found.
The platform had been built by another agency, with most of the focus on admin functionality. The technical SEO setup was poor, and the user experience had taken a back seat. We started with SEO work, but it quickly became clear the issues ran deeper than that.
Greenfee365 gave us the full project.
We took over development from the previous agency and worked across several areas in parallel.
On the SEO side, we handled pre-rendering, re-indexing for Google, custom DataLayer implementation, pagespeed work, and on-site and off-site SEO. Blog traffic went up 247%. Sessions up 214%.
On the platform side, Greenfee365 was running a deprecated invoicing system called Kawaii for commission calculations and invoicing. The system had no active development and was missing features they needed. We built the missing functionality directly into Marshalls, their core platform, and migrated all data across.
Once Marshalls had full coverage, we integrated payment solution services. Golf courses now receive payments automatically when bookings are confirmed. The integration handles Virtual Credit Cards, scheduling, cancellations, and fund loading.
From there we moved into feature development: Tour operator integrations including TUI, partner payments, offline courses, mobile view, and ongoing maintenance.
Niklas Knoph
Head of content at Greenfee365
The
increase in order values
increase in number of bookings
increase in bookings played
increase in visitors
